
BRANDING
Branding is at the core of everything we do. Every design, every detail, every decision—all purposefully crafted to strengthen our clients’ brands.
Our services we offer include:
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Brand strategy
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Logo & identity
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Messaging & positioning
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Brand architecture
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Brand style guide
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Voice & tone
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Naming & taglines
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Launch strategy
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CLIENT: THEIA WELLNESS

PRIMARY MARK

THEIA WELLNESS is a private practice by licensed therapist Marie- Eve B. Schlackman. It consists in Holistic, Health, Music, Homeopathy Therapy.
Its new identity concept and name was inspired by Theia; the Goddess of light, giving the name a beautiful concept of wellness and spiritual healing. The ginkgo leaf represents longevity and profound endurance.
All the elements in harmony reflect the core practices of this business.
We utilize a monochromatic typeface and symbol to be utilized in different color variations backgrounds. The typeface (font) has been selected carefully and adapted to represent a fresh “timeless” and sophisticated look.
COLOR PALETTE



